Why Most Business Videos Fail — And How Clear, Human Video Production Fixes It
Let’s be real. Most business videos are boring. Not because video is a bad medium, but because people overthink it or polish it to death. Good video production isn’t about fancy gear or dramatic drone shots. It’s about clarity. And honesty. And knowing why the video exists in the first place. If you’re trying to impress everyone, you’ll connect with no one. Business videos work when they feel intentional, useful, and human. That’s it. Everything else is noise. Start With a Clear Point, Not a Script Here’s the short answer: if you don’t know what the video is trying to say, neither will your audience. Too many teams start with a script before they’ve nailed the point. Backwards. Decide one thing you want viewers to remember. One. Then build around that. Loose talking points beat rigid scripts every time. People can smell memorized lines. They tune out fast. A little rambling is fine. Real beats perfect. Respect the Viewer’s Time Nobody wakes up hoping to watch a five-minute company ove...